The productive, vital few in the U.S. have put manufacturing in their proverbial rearview mirror, and Moretti chronicles this positive economic evolution. As he so effectively points out with Apple Inc.’s iPhone, the assembly of it (in Shenzhen) is the easy, low-margin aspect of the production process, and as such, “can be done anywhere in the world.” The real money is in the iPhone’s design, that takes place at Apple’s headquarters in Cupertino, but with regard to the innovative phone’s production, American “hands” happily have no role. As Moretti exults, “when it [the iPhone] reaches the American consumer, only one American worker has physically touched the final product; the UPS delivery guy.” Brilliant, and in describing the process Moretti channels Henry Hazlitt who reminded readers that we can only do so much given the limits of a 24-hour day, and because we’re limited, it’s best to farm out low-margin work so that we can paid for pursuing that which the markets value.
http://www.forbes.com/sites/johntamny/2012/07/22/book-review-enrico-morettis-the-new-geography-of-jobs/
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