Virtue and markets

From The Coordination Problem - Steven HorowitzCapitalism makes it possible to engage and deploy the whole range of bourgeois virtues.

Well P&G is at it again, this time in the aftermath of the recent tornadoes. The New York Times reports:

Days after the tornado, two of the company’s brands, Tide and Duracell, arrived with their own specially equipped trailers and crews, which set up in a Wal-Mart parking lot in Joplin.

One trailer housed the Tide Loads of Hope mobile laundry, first dispatched to post-Katrina New Orleans in 2005, which provided free wash-and-fold service. The other was the Duracell Power Relief Trailer, which provided free batteries and flashlights as well as charging stations for phones and laptops.

I take special pleasure in noting that they set up shop in a Walmart parking lot.